- Facebook will release a new mobile gaming app today, Monday, April 20, 2020
- The Facebook Gaming app will focus on mobile gaming exclusively and make streaming of mobile games easier and more intuitive
- Facebook was the third platform in terms of total hours watched at the end of Q1, 2020
Facebook will introduce a new gaming mobile app on Monday, April 20, the social media giant has said, as reported by The New York Times. The Facebook Gaming mobile app is a continuation of the company’s efforts to bank on video games streaming with over 700 million users already engaging with the platform.
In designing the new app, Facebook is hoping to catch up to competitors, and specifically Amazon-owned Twitch and Google’s YouTube, and not least, Microsoft’s Mixer. The latest development is a re-scheduling of Facebook’s internals plans in a way, as the company originally had the app on track for June.
However, the global pandemic and implemented restrictive measures have given a noticeable boost to the esports and video gaming industry. Fidji Simo, head of the Facebook app, has said that video gaming has become a priority for the company.
“Investing in gaming in general has become a priority for us because we see gaming as a form of entertainment that really connects people.”
Facebook Gaming to Make Mobile Games Streaming Easier
Facebook has already been testing the platform in Latin America and Southeast Asia (SEA), two regions which have taken fondly to Facebook Gaming’s in-game streaming feature. The current addition to Facebook Gaming will focus on the “Go Live” feature, which will let players stream mobile games to Facebook.
The app is pushing ahead with an Android release and still awaiting Apple’s approval to proceed with the integration of the iOS version of the app.
Facebook will probably have an upper hand in both Latin America and SEA where players enjoy a number of mobile-first esports and video games. That trend is exemplified by games such as Honor of Kings, Mobile Legends Bang Bang, Diablo Immortal, and others.
The company says enabling a streaming for a mobile game would be very simple. By contrast, to stream mobile games on Twitch, players need additional third-party software, making for a fiddlier set-up process altogether.
A Quick Look at Totals Hours Watched
In terms of total hours watched, Facebook registered 553.8 million or 11% of the total market share, according to Streamlabs. Twitch remained the dominant platform with 3.114.1 million hours watched or 65% of the market.
Last was Microsoft’s Mixer with 2% of the market for the time being or 81.4 million hours watched as at the end of the first quarter in 2020.
According to Facebook Vivek Sharma, Vice President for Gaming, the company wants to focus on the mobile gaming and streaming experience because it’s “more intense than computer viewing.”
“We don’t want to be the background window in a Chrome tab while someone is doing their homework or doing something else,” Sharma added.
Once you launch the app, you won’t be able to do anything else on your mobile but play until you switch it off that is.
Thumbnail image credit: Facebook Gaming