35M Players Download Call of Duty: Mobile in 4 Days
- Call of Duty: Mobile hits 35 million downloads by Friday
- Activision/Blizzard turn $2 million in the first four days
- A battle royale mode is introduced to the game
Activision/Blizzard’s latest foray into the mobile esports space has paid off with Call of Duty: Mobile amassing over 35 million active players within less than a week of its release.
Call of Duty: Mobile Download Tops iOS and Android Charts
Call of Duty: Mobile arrived on October 1 and started its journey to record-breaking popularity in fits and starts. By Friday, October 4, the game had surpassed 35 million downloads, topping charts for both Android and iOS – the two platforms on which the game runs today.
Activision/Blizzard followed in the footsteps of Apex Legends, a popular battle royale shooter that became an overnight sensation. Call of Duty: Mobile download popularity soared to unprecedented levels very quickly, despite an initial lag that almost made players drop the game.
Call of Duty: Mobile has racked up more than $2 million spent on 20 million installs so far, according to Sensor Tower estimates. This includes Activision and Garena's versions of the game. India leads with 14% of installs, U.S. is No. 9 with 9%. #callofdutymobile #callofduty pic.twitter.com/2ici0HBa9g
— Sensor Tower (@SensorTower) October 2, 2019
On Wednesday, mobile gaming analyst company Sensor Tower was already citing 20 million installs for the game. The game quickly found itself on top of the Google Play and Apple App Store in over 100 countries – excluding some restricted markets such as China and Vietnam.
The initial volley of installs generated $2 million for Activision/Blizzard in what is now to be one of the most successful mobile titles for the company. The game itself copies the existing desktop version of the game.
Battle Royale Coming to Call of Duty
Specifically, Call of Duty: Mobile focuses on a fast-paced gameplay introduced by the Team Deathmatch and Battle Royale modes. The battle royale addition to the game has definitely turned out to be one of its strongest draws for players.
With as many as 100 players participating in a single battle royale match, the game is making a very strong entry. The market is already contested by Playerunknown’s Battlegrounds or simply PUBG. Players also have the freedom to switch between first and third-person perspective giving them a little more leeway than competitive PUBG.
Tencent and Timi Studios have devleoped the game and Activision/Blizzard has published it. Tencent is the global leader in mobile gaming as the company owns Honor of King. HoK is the world’s most popular mobile MOBA game.
Call of Duty: Mobile will need some time before more accurate gauge of the numbers can be obtained. For the time being, the Chinese market remains off limits for analysts. Meanwhile, Call of Duty: Modern Warfare, will be arriving to PC, PlayStation 4 and Xbox One on October 25.
